Microsoft officially announces the acquisition of Clipchamp for video

 Microsoft officially announces the acquisition of Clipchamp for video

The American company Microsoft announced its acquisition of the Australian startup "Start-up", developer of the video processing application and producer Clipchamp, for an unspecified amount, expressing its desire to strengthen the use of video media by users on its platform and facilitate this process for them.

"Clipchamp is an in-browser video creation and editing experience founded in 2013 with the goal of enabling anyone to tell stories worth sharing," Microsoft said in a statement on its official website. The Clipchamp team is dedicated to creating a video application that it has personally Clipchamp's approach is The technology combines the simplicity of a web application with the ability to process video using the full computing power of a PC with graphics processing unit (GPU) acceleration, something previously limited to traditional video applications."

The company added, "The template-based, task-driven user experience gives everyone the confidence they can create. Its rich library of filters, styles, transitions and storage media combined with the power of a multi-track audio and video syntax editor gives everyone the precise control they need, Artistic help if they need it, to create exactly what they want, quickly and with confidence. Once you've finished your story, Clipchamp helps you share it because it's designed for social media and offers stylish and proportionate output for all popular social networks. It allows you to tell your story your way.

Microsoft noted that small business owners, marketers, influencers, students, educators, families and information workers of all types need the ability to create great videos with minimal effort. Whether it's a 10-second social media ad, a 2-minute product presentation, or a 20-minute video tutorial, Clipchamp and Microsoft will give you the tools and experience you need.